After axing some of its more unsuccessful web projects and announcing a round of layoffs, Google has revealed plans to stop selling ads in print newspapers as well, saying the effort failed to deliver the impact it wanted. The move marks another cutback for the company in the face of a slumping economy and a failed attempt to help embattled newspapers bolster their ad revenue as the publishing industry gradually moves online.
The program launched in 2006 with 50 newspaper partners and expanded to 800, but it is now slated to close by the end of February. With this, the company hopes to free up resources to try and “come up with new and innovative online solutions that will have a meaningful impact for users, advertisers, and publishers” – which makes me wonder what the future of their other offline ad efforts, like radio and TV, might be.
Source: http://www.techspot.com/news/33275-google-bails-on-print-advertising.html
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Monday, January 26, 2009
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2 comments:
The content you have provided is pretty interesting and useful and I will surely take note of the point you have made in the blog.
While I was browsing the Internet for ways to boost my website exposure, I read about how effective offline media is for getting additional exposure. Since online media advertising has become so competitive, I thought I will complement the online marketing efforts of my products with offline media advertising like newspaper and magazine advertising. This can be the best way to get a wider coverage for a website and draw additional traffic. I think it is a great marketing strategy to use both online and offline advertising to get more customers.
I thought this information might be useful for anyone looking for solutions to get me-ore traffic to their website.
Interesting content.
Just wanted to share some information that I came across in a few articles discussing about recession and how we can adopt a different marketing strategy to promote our business. It’s quite eminent that most of the advertisers and businesses are taking to online advertising medium since the Internet has now become a necessity to reach global audience. However, even today there is still a huge chunk of people who do not access Internet and to reach this segment of the society; we can rely on the print media. This in fact would be a great choice for anyone whether they are looking out for global, national or local exposure.
Since the economies are now at the bring of recession, it’s a good idea to consider print media as well in the marketing mix so that you can extend your reach further to get additional traffic to your website or business. You can try a blend of online and print advertising through a reputed ad agency that can help you professionally.
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